Stuck on the enterprise
Want more? Here’s Jobs’s response to a question about Apple’s neglect of the low-end of the market (e.g., $500 PCs, $100 phones, etc.):
There’s some stuff in our industry that we wouldn’t be proud to ship. And we just can’t do it. We can’t ship junk. There are thresholds we can’t cross because of who we are.
This can all sound pretty smug. For a more grounded interpretation, you can try to look at it from a business perspective—profit margins, avoiding commoditization, the potential for growth and so on—but there’s no getting around the results. And no matter how you slice it, the decision to ignore markets where you must sell to someone other than the end user is pretty high-minded (for a corporation). It’s also perhaps the only way to ever create great products, products that customers actually love.
Aquest article explicar perquè Apple no es preocupa per vendre en el segment d’empreses i, al final, (el tros citat) perquè no ven productes barats. Encara que jo diria que amb els iPod nano, i el futur iMac si que vendrà bé de preu.